Zahira Coll

As a Human Resources Executive, Executive Spa Director, trainer, educator, speaker and business owner with over fifteen years of experience in the medical, hospitality and service industry, Ms. Coll has a unique combination of talents, expertise and experience. She began her career in Human Resources Management, and for the past ten years she has been involved in Hotel & Spa operations at an Executive level. She has also participated in numerous projects as a Consultant, designing and implementing all the aspects of opening and operating a Spa, Hotel, Casino and Retail center.

Ms. Coll is the author of the Spa Ready-to-use Business Tools™ and has been a contributor to trade journals and a speaker-educator at the California Council for Quality Service Award Convention, Spacifically, International Congress of Esthetics - Dermascope, in their InterAct educational programs, Face & Body 2004 in San Francisco, ISPA 2005, Day Spa Expo 2006; 2007 & 2008. Ms. Coll was the creator and editor of “Recent Developments”, an electronic monthly newsletter that began in 2003 and grew to a subscriber base of over 10,000 readers. Additionally she is the author of the blogs “Spa Business Wisdom” and “Between the Sheets – A Spa Director’s Diary”.

Ms. Coll was one of the founding members of Resources & Development®, one of the top Spa consulting firms in the USA & Caribbean. Clients included but were not limited to MedAesthetics Spa & Wellness, Nu Frendz Teen Day Spa, Hollywood Studios Store, Sonoma Mission Inn & Spa, Columbus Bath Treasures Boutique, H.E.A.T., Inc., Martineau Bay Resort & Spa for Rosewood Hotels & Resorts, Mirbeau Inn & Spa, Zen Spa and Punta Maracayo Resort. Ms. Coll has worked for companies such as The Ritz-Carlton Hotel Co. L. L. C., Sonoma Mission Inn & Spa, Pan Pacific Hotel & Resorts, Dana Point Resort and Bacara Resort & Spa.

She has an extensive education, which includes Professional Certificate Program courses in Human Resources Management from the University of California San Diego (UCSD) Extension, Spa Therapy Certificate Program from HEAT Inc. Certification and studies from Talent+ as an Interview Analyst, post graduate courses in Clinical Psychology and a Bachelor degree in Business Administration with concentrations in Management and Marketing from the University of Puerto Rico, USA. Ms. Coll is an active member of the Society for Human Resource Management, International Spa Association (ISPA), the Day Spa Association (DSA) and the International Medical Spa Association (IMSA). She has served as President of the La Luz Board (non profit organization), as member of the Board of Directors for the Goleta Chamber of Commerce, member of the ISPA Education Committee 2005 and ISPA Marketing Committee 2006.

Ms. Coll has a passion for teaching others and helping others achieve the highest levels of service excellence combined with the business savvy of how to operate an efficient and effective company.